The I-optic eyewear chain was founded in 2002 by two childhood friends – Yanir Sudai, who holds a clinical master’s degree from Salus University in the United States and Idan Shmueli, who holds a bachelor’s degree in the b.optom track at Hadas Academic College in Jerusalem. The two, who as children dreamed of starting a joint business, started their journey in a small branch on Abba Hillel Street in Ramat Gan, with the aim of offering a different and higher quality solution in the world of glasses

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Special Services Offered

  • Contact Lenses
  • Eye Testing
  • Sports Vision Glasses
  • Vision Care Consultation
  • Other

Current Brands Stocked

  • Gucci
  • Ray Ban
  • Nia
  • Thom Browne
  • Stella McCartney
  • Dolce & Gabbana
  • Tom Ford
  • L.G.R
  • Saint Laurent
  • Celine
  • Tiffany & Co
  • Miu Miu
  • GLCO
  • Prada
  • Burberry
  • Kyme
  • Christian Dior
  • Versace
  • Mykita
  • Armani
  • Oakley
  • Chloe
  • Adidas
  • Vogue
  • Givenchy
  • Swarovski
  • Eyepetizer


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